Way back when employed at Shorey’s Bookstore, I would very often stumble across various assorted items of obscure historical interest. There among the stacks of this vast repository for informative ephemera, I once found several back issues of an old in house periodical, enigmatically just titled: “THINK”
Originally, the “THINK” motto was coined by Thomas J. Watson in 1911, during his tenure as manager of the National Cash Register Company. Then in 1914, he brought this motto with him to the Computing Tabulating Recording Company, where under Watson their industrial capabilities were greatly expanded. So then in 1924, the company was appropriately renamed International Business Machines, or IBM. Apparently, during these years the International Time Recording Company was publishing an small internal magazine named ‘Time’ for their own employees and customers. So in 1935, when IBM acquired this periodical, Watson promptly rebranded the magazine under the new name ‘THINK’ Perhaps mostly out of an adherence to tradition, IBM continues to use this century old motto as their trademark, including the naming its own personal laptop line of computers ‘ThinkPads’
In recent years, along comes Steve Jobs, Apple Inc, and their “Think Different” slogan. Generally considered a direct affront to IBM’s own THINK campaign, the die was clearly cast in this Apple Super Bowl ad from 1984. The true “Think Different” campaign actually began in 1997, with countless print advertisements appearing, as well as TV tie-in promos for various Apple products.
So for myself… Alt-Think reflects a natural curiosity for those less traveled paths of knowledge, peering into dark mental alleyways most reasonable folks wisely avoid. I actually enjoy delving into subjects rational minds treat with derision, or ideas ostracized from polite society. From my perspective, it’s only when pulling at those tattered fringes of ordinary thinking, do we discover thinking which becomes truly interesting!
“Follow the path of the unsafe, independent thinker. Expose your ideas to the danger of controversy. Speak your mind and fear less the label of ‘crackpot’ than the stigma of conformity.”
Thomas J. Watson ~ IBM
Other Alt Think Related Topics...
Carlos Castaneda – In His Own Separate Reality
Enlightening Conversations with a Fictional Yaqui Warrior
Terence McKenna – True Hallucinations in Paradise
Transcendental Object At The End Of Time
Nikola Tesla – Possibilities Of Electrostatic Generators
Article from Scientific America - March 1934
The John Hutchison Effect
Crystal Batteries, Zero Point Energy and Gravity Modification
Richard Feynman – Early Talk On Nanotechnology
"There's Plenty Of Room At The Bottom"
Jean-Louis Naudin – The Quest For Overunity
Propellantless Propulsion, Cold Fusion, and Magnetic Motors
Taken For A Ride – Corporate Conspiracy Against Public Transit
The Great American Public Transit Swindle
The Trap: What Happened to Our Dream of Freedom
Three Part Documentary Series by Adam Curtis
Electric Universe – Plasma Cosmological Theory
Effects Of Electromagnetism upon Large Scale Cosmic Structures
The Disclosure Project – National Press Club 2001
Military, Intelligence, Government, Corporate and Scientific UFO Witnesses
Wisdom Of The Dream – Episode 3: A World of Dreams
Enduring Influence of Jung's Theories on Modern Life
Wisdom Of The Dream – Episode 2: Inheritance of Dreams
Jung's Archetypes, Symbolism and Collective Unconscious
Wisdom Of The Dream – Episode 1: A Life Of Dreams
Jung's Early Life, Medical Education, and Split from Freud
The Wisdom of the Dream – Life of Carl Jung
Contributions to Consciousness by Swiss Psychologist
Thorium – Safer and Greener Nuclear Energy
Recent Developments in Liquid-Fluoride Thorium Salt Reactors
Chapter 10 – Capture Of Energy By Resonance
The Sea Of Energy In Which The Earth Floats
Chapter 08 – Reactions By Electron Excitation
The Sea Of Energy In Which The Earth Floats